Wanzek Dental from Mönchengladbach repairs over 25,000 dental tools every year. For almost 40 years, they have been a reliable partner for dental and oral surgery practices throughout Germany, focusing on precision and craftsmanship. On the occasion of the launch of the company’s own online store, we were faced with the challenge of communicating this technical and specialized topic in an emotional and accessible way. We packaged the importance of well-maintained devices in an image film that impresses with the interplay between dental practice and workshop. We also successfully showcased Wanzek’s core values in informative social media assets.
Client: Wanzek Dental
Concept: Studio Praam
Directing DP: Kevin Mohr
Production: Studio Praam
1AC: Lukas Prangen
Edit: Kevin Mohr
Voice Over Imagefilm: Silke Haas
Voice Over Social Media: Daniel Wandelt
Copywriter: Claudia Peschetz
The image film plays with the demands that patients have of their doctors, while doctors in turn have the same high expectations of their equipment. This concept is combined with Wanzek’s self-expectation: Precision and responsibility. Visually, the film alternates between Dr. Martin Hilger’s dental practice and Wanzek’s workshop. The dental tools act as a bridge between the two worlds. The voice-over lends depth to the commercial and emphasizes that there should be no surprises when it comes to patient safety.
The accompanying social media assets serve to impart knowledge and make them more accessible. They explain the procedure for repairs, introduce employees and provide information for the daily use of dental tools. The combination of technical insights and personal proximity to the target group has earned Wanzek over 1,400 followers on Instagram – an impressive success for such a niche and technical B2B topic.
Studio Praam
van Amstel & Prangen GbR
Lewerentzstraße 104
47798 Krefeld
