How the Niederrhein University of Applied Sciences is rethinking university communication.

Dein Weg. Your Way.

The Niederrhein University of Applied Sciences faced a problem in 2022. The birth rate has been falling for years, which means that fewer young people (can) start a degree course. At the same time, there are many colleges and universities in North Rhine-Westphalia, which further exacerbates the problem.
In order to counteract the trend of falling student numbers, we have worked with HSNR to implement an extensive advertising campaign that highlights the vibe of the university for prospective students and makes it tangible.

To this end, we asked the most authentic testimonials available to present the university: The students themselves. And it paid off. The informal and authentic approach was highlighted as best practice for university communication and positioned the HSNR in a differentiated way.

Client: Hochschule Niederrhein
Strategy & Concept: Studio Praam
Producer: Studio Praam
Director & DoP: Kevin Mohr
AC1: Malte Brinkmann (bildmühle)
Photography: Studio Praam & Kevin Mohr
Edit: Kevin Mohr & StudioPraam
Colorgrading: Kevin Mohr
Animation: StudioPraam
Hair & Make-up: Claudia Astorino & Jasmin Zelenko

Out of the information. Into the emotion.

With its claim “Your path.”, the university speaks to its students. A claim that emphasizes the special nature of the development of each and every student. An emotionality that is lost in the rather factual and informative communication of the university. With honest and unscripted statements from students, we create communication at eye level with prospective students. At the same time, honesty and shedding light on things that students like less about their student life also creates a basis for deciding whether studying is the right path for the person in question. This understanding of the university for the needs and thoughts of prospective students is an important step towards a connection that inspires and convinces.

Facts on the table

Enrolments also show how effective communication at eye level is: We have broken the downward trend of previous years and inspired the university as a customer. In 2024, we were able to build on these successes with a new campaign.

With almost 30 different moving image assets and a large number of photos, we optimized the campaign for a wide range of media.

Cinema: 30 s Ad
Website, YouTube & Fairs: 2 min Hero-Spot
Instagram: 27 Video-Ads (inkl. Ads for the faculties)
Print, Website & Socials: Produced by HSNR from campaign photos

Do your brand also need to do a U-turn?

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