One message, one phone call – and the first ideas can be born. If you’d like to work with us on your brand, let’s have a chat. Direct, uncomplicated and with a focus on what really matters: good design.
We build our teams based on the needs of each project, always bringing in the right specialists. If you’d like to be part of a future collaboration, feel free to send us your portfolio. We’re currently not expanding our core team.
Branding is the overall process of strategically building and positioning a brand. Corporate Identity defines what your brand stands for: values, tone, and personality. Corporate Design is the visual expression of that identity: colors, shapes, typefaces, and logo. In short: Branding includes the essence, CI defines it, and CD makes it visible.
It means saying clearly what a brand stands for without overpromising. Honest communication doesn’t rely on volume, but on substance. It starts inside the brand and runs through its language, design, and behavior. It’s built on trust, not on show.
Visual solutions aim to look good. Strategic design goes deeper. It’s based on a clear understanding of your brand, goals, and audience. That way, design becomes purposeful and reinforces your message. The result: a brand presence that not only looks good but also works long-term.
The strategic foundation includes analysis of your brand, the market, and your audience. Together, we define your values, tone, positioning, and goals. This forms a clear base for everything that follows. From design to communication. For us, strategy isn’t an add-on. It’s where it all starts.
Whenever your company changes or your external image no longer reflects who you are, it’s a good moment. A rebranding also makes sense if you’re shifting strategy, targeting a new audience, or your brand has lost clarity. Don’t wait until the pressure is high. Rebranding often brings clarity before things get messy.
That depends on your needs and current situation. Often we accompany projects from analysis and positioning to corporate design, copywriting, websites, or packaging. It all builds on a strong strategic base. If you only need part of that, we’ll talk about it openly.
Yes. If there’s substance, we’re happy to build on what’s there. Often, small adjustments or a focused evolution can unlock big potential. The key is making sure the design still fits the brand, rather than continuing out of habit. Whether it’s a subtle shift or a bold move – we’ll figure that out together.
That varies with scope and complexity. A complete branding project usually takes between 6 and 12 weeks. Larger projects with multiple phases may take longer. What matters most: we work with focus, not artificial pressure. Good results come through dialogue, not rush.
A full branding project – including strategy, design system, and applications – usually ranges from 7,000 to 20,000 euros, depending on depth and scope. We don’t sell rigid packages. We plan together based on what makes sense. And we’ll tell you honestly what’s doable within your budget and what’s not.
Studio Praam
van Amstel & Prangen GbR
Lewerentzstraße 104
47798 Krefeld
