Strategy development for the logistics service provider C. Steinweg

In the world at home

C. Steinweg stands for global logistics solutions with 135 locations in more than 55 countries. At the Duisburg-Moers site, goods from all over the world are handled, stored and transported onwards – from containers weighing several tons to highly sensitive goods. The employees at the site combine international networking with personal and close contact.
To make the strengths of the location visible, we developed the strategy for an image film that impressively showcases the working world of C. Steinweg.

Client: C. Steinweg
Production: bildmühle
Photography: Hendrik van Amstel
Edit: bildmühle
Color-Grading: Anton Wagner
Voice-Over: Gaby Klein

Contrasts that define logistics.

The film works with contrasts: large numbers – small goods, heavy equipment – precise work. These contrasts characterize C. Steinweg’s everyday life and show the diversity of the logistics industry. The narrative structure follows an if-then mechanism: Each scene answers the question of what logistics really means – and why C. Steinweg is the first port of call.

In addition to the main film, bildmühle produced social media assets and photo material in order to use the content across various channels in a targeted manner and to convince customers on Linkedin in particular.

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