Following the success of the 2022 campaign, we were able to further develop the positioning of the Niederrhein University of Applied Sciences in 2024. Immediately after leaving school, young people have questions about their own future and the uncertainties associated with it. In the continuation of the 2024 campaign, we addressed these concerns about the future and placed them centre stage. With a focus on the wishes and needs of future students, we developed a campaign that not only informs, but also inspires. At the centre is the question ‘What does the future mean to you?’, which students answer honestly and reflectively.
Client: Hochschule Niederrhein
Concept & Strategy: Studio Praam
Producer: Studio Praam
Director: Kevin Mohr
DoP: Malte Brinkmann (bildmühle)
AC1: Oskar Piorkowski (bildmühle)
Photography: Studio Praam & Kevin Mohr
Cut & Colorgrading: Kevin Mohr
Hair & Make-up: Alina Weber
The (personal) future can be frightening and at the same time offers many opportunities.This also becomes clear in the Hero advert with its emotional and honest narrative style.The students of the Niederrhein University of Applied Sciences shed light on their perspectives on the future – from sustainability and technological innovation to personal and social developments.The documentary style, supported by cinematic camera work and precise lighting, creates an authentic and at the same time high-quality image of the Niederrhein University of Applied Sciences that reflects the quality and personality of its education.
Our protagonists present projects from their everyday life as students, in which their ideas and dreams become tangible and real. From the student who is learning to give birth as a midwife, to students who are developing and building an electric racing car, to the cooperation between the Departments of Design and Nutritional Sciences, who are designing an innovative growing pot for mushrooms – a project that combines design and nutritional sciences and offers an aesthetic, sustainable perspective on nutrition.
With over 25 ads and the resources for further communication, we are building on the success of the previous campaign and taking it one step further. While the focus in 2022 was on the authenticity of the students, the current campaign deepens this connection by addressing the pressing future issues of the young generation and showing how the Niederrhein University of Applied Sciences supports them on their individual path.
Cinema: 30 s Ad
Website, YouTube & trade fair: 2 min hero spot
Instagram: 10 video ads, 8 static ads
TikTok: 7 behind-the-scenes ads
Print, website & socials: Produced by HSNR from the campaign photos
