From a personal brand to a brand: GGR Coenen as a reliable partner for property management and cleaning.

From a personal brand to a brand - building maintenance with character.

For decades, the name Heinz Coenen has stood for reliability and the highest quality in commercial cleaning. Having grown as a family business, GGR Coenen has evolved from a company that was strongly associated with one person to a brand that represents an entire team.

This development was accompanied by a visual update: a stringent corporate design that combines seriousness, proximity and professional structure.

Client: GGR Coenen
Photography: Fabiane Wünsche

Branding that evolves.

With the handover of management to the next generation, it was time to further develop the Coenen brand. Where the founder once stood as the face of the company, there is now a well-coordinated team with clear structures and specialized skills.
This development is also reflected in the new corporate identity: a self-image that conveys approachability and professionalism to the outside world every day.
In keeping with this, the figurative mark was created from a movement that is carried out every day in commercial cleaning. The lettering in the Poppins combines seriousness with accessibility and thus moves in the same field of tension as the family name, which becomes the brand.

One team, one brand, one clear presence.

The new corporate design creates a visual unity that stands for trust, precision and consistency. The blue tones of the clear sky, which shines back into the rooms after window cleaning, define cleanliness, clarity and reliability – values that have characterized GGR Coenen since its foundation.

With the new branding, GGR Coenen is visible as a company – not only in the business stationery, but consistently across all touchpoints: From the website, to the vehicle fleet, to shop windows of managed properties.