Four years after the official foundation in 2019, we gave the video designers at bildmühle a new look. Formed by students in 2016, bildmühle now transforms special experiences from art and culture into moving images. The rebranding gives the brand greater self-confidence and allows the young company to grow up visually as well.
Client: bildmühle
Concept, strategy & branding: Studio Praam
Photography: Kevin Mohr & Studio Praam
The dots in the logo can also be used as a design element in other assets. Like the four founders, they provide the brand with a framework that still allows for creative freedom and dares to be different.
Together with bildmühle, we developed a design framework as well as guidelines for a consistent linguistic appearance, presentations and a new website, aligned with their requirements.
The intense and eye-catching accent colours are set against restrained base colours. As bildmühle and its films are almost exclusively presented digitally, the neon colours can be shown to their best advantage. Bright neon colours are used in print products such as stickers.
The business cards in 16:9 format create an association with the film and become a valuable contact reminder thanks to soft-feel and partial relief varnish. The dots from their logo are also picked up in other office equipment.
